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With more than 500 new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week. This practical guide shows you exactly what a design sprint involves and how you can incorporate the process into your organization.
Design sprints not only let you test digital product ideas before you pour too many resources into a project, they also help everyone get on board―whether they’re team members, decision makers, or potential users. You’ll know within days whether a particular product idea is worth pursuing.
Design sprints enable you to:
Clarify the problem at hand, and identify the needs of potential users Explore solutions through brainstorming and sketching exercises Distill your ideas into one or two solutions that you can test Prototype your solution and bring it to life Test the prototype with people who would use it
From the Publisher
This book is for you
You’re the product person in your organization. You may have no one reporting to you. You might have 50 people in your product group. You might be responsible for the entire product. Maybe the design team doesn’t report to you, nor do the developers or marketing and sales teams. Maybe you’re in a startup without all those defined roles, and you wear a lot of hats. Maybe you’re in a large enterprise organization that has each one defined to the nth degree. Maybe you are a product design freelancer. You might work in an agency as a consultant. You probably have read a blog post about this process. Maybe you even tried one yourself. You’re very likely wondering how your unique needs will work with design sprints and are seeking more information than you can find in a few blog posts.
If any of these descriptions sound familiar, then this book was intended for you.
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Also by C. Todd Lombardo
How to Set Direction while Embracing Uncertainty Nine Foundational Rules for Product Teams to Run Accurate Research that Delivers Actionable Insight
Publisher : O’Reilly Media; 1st edition (November 17, 2015)
Language : English
Paperback : 268 pages
ISBN-10 : 1491923172
ISBN-13 : 978-1491923177
Item Weight : 1.47 pounds
Dimensions : 5.91 x 0.59 x 9.84 inches
Customers say
Customers find this book a great reference for running your first design sprint. It provides practical tips and steps, as well as insightful advice on how to run a design sprint. The book explains the process of a design sprint clearly, with visual appeal. They find it simple and smart, providing a structured method to hold design sprints.
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