Price: $0.99
(as of Feb 18, 2025 19:15:15 UTC – Details)
Note to Audible Listeners: As of December 2019, this version of the Hooked audiobook has been revised and rerecorded to greatly improve audio quality. Please disregard any reviews mentioning poor audio quality prior to December 2019.
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the “Hooked Model”, a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly – without depending on costly advertising or aggressive messaging.
Hooked is a guide to building products people use because they want to, not because they have to. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners:
Practical insights to create user habits that stick.Actionable steps for building products people love.Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.New for second edition! An additional case study for building health habits.
Nir Eyal distilled years of research, consulting, and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. He is also the author of Indistractable: How to Control Your Attention and Choose Your Life.
Customers say
Customers find the book insightful and informative, providing a good overview of behavioral psychology. They describe it as an excellent, well-written resource that is easy to read and understand. The book provides simple steps to implement the ideas and exercises, making applying them easier than just having a set of psychological principles. Customers find the content engaging and interesting, with interesting twists. They mention the book is fast-paced and short enough to go through quickly. The book offers practical exercises and demystifies triggers, cues, and rewards embedded in popular products.
Reviews
There are no reviews yet.